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Bicycle Tires-Following a niche strategy

Bicycle Tires-Following a niche strategy

Central Florida, USA, January 3, 2011: Every Bicycle Tire has a strategy of niche marketing. It is a perfect example of how a niche website looks like and how a niche website operates. The founders of Every Bicycle Tire believed that niche was the way forward; therefore, they adopted this strategy, and have been successful in providing niche content. The key success factors of Every Bicycle Tire include an emphasis on customer service, greater depth of knowledge, and a focused approach.

The entrepreneurs of Every Bicycle Tire saw that customer value could be created by listing all the bicycle tires by size. Other websites, competitors and manufacturers list bicycle tires by family or type, but Every Bicycle Tire lists tires by their size. The sizes of tires start from the smallest 12″ to the largest 29″. This makes it easier for the visitors to navigate and creates greater user experience.

The best feature that makes this website unique and different from other websites is its filtering and sorting tools. Firstly, as mentioned earlier, the tires can be sorted according to the size. Then they can be filtered according to the type of bead such as tubular, fiberglass, folding etc. You can also filter the tires according to their color. There is a wide range of colors of tires. Tires can also be filtered according to their weight and width. You can choose tires from a range of weight from 100 grams to above 800 grams. Similarly tires can be sorted depending on their width which ranges from 13 millimeters to above 76 millimeters. You can also filter the tires according to the manufacturer so that you can find the tires of your favorite manufacturer with ease.

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The filtering and sorting tools are not limited to tires. This feature also helps you to filter rims, wheels and inner tubes. The rims can be sorted according the features such as type, size, weight, metal, spoke holes and design. The wheels can be filtered depending on their color, weight, type and spokes. The inner tubes can be sorted according to the features such as size of presta valve, weight and width.

Its hard to find any other website with such a “fine tooth filtering” feature. This is what Gayle Gorlewski, Head of Product Development, has to say about this website “No other website can really match what we do because we built our website from the ground up around our filtering philosophy”.

Every Bicycle Tire believes in providing best customer service and user experience. Therefore, the format and appearance of the website has been carefully designed to be user friendly and pleasant to see. Gayle Gorlewski highlighted this feature and said “… our website is not a template where every page looks the same, our customers are glued to the website and we get compliments all the time.”

Every Bicycle Tire covers a broader range of tires. Many of the tires listed on this website are not found on other competitor websites. Another unique feature of Every Bicycle Tire is that it even provides brands which were previously thought to be extinct.

Reviews of professionals who actually know about the tires are available on this website. These reviews help the visitors to decide which size or type of tire will suit best to their needs and requirements. To help customers decide which tire to purchase, in-house photography on many items is available on the website.

The website has many simple but effective tools of comparison. These tools help the visitors in comparing different products and in deciding which product will fulfill their needs.

Every Bicycle Tire successfully follows a strategy of niche marketing and offers a great selection of tires. The website is very user-friendly and easy to navigate. The sorting and filtering tools, comparison tools and professional reviews help customers in choosing the best tire which suits their needs.

EVERY BICYCLE TIRE, also known as EB Tire LLC, is a Tire Company that has been founded to promote and sell bicycle tires and wheels. It promotes sales both through the Internet catalog and bicycle shops. EB Tire also sponsors tires and jerseys for cyclists all over the world.

Find out more at Every Bicycle Tire

P: +1 888 268-6408

Website: www.everybicycletire.com

Email: info@everybicycletire.com



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Should California Do More to Reduce Bicycle Accidents?

Should California Do More to Reduce Bicycle Accidents?

With 130 bicycle accident deaths and more than 11,000 bicycle accident injuries each year, bicycle safety is a serious issue in California. And bicycle use is only growing, as residents begin to bike as a healthier, greener way to commute, and enjoy the state’s beautiful setting. In fact, on the League of American Bicyclists’ fourth annual list of major American cities, both San Francisco and Oakland climbed the ranks, placing 4th and 5th respectively. The boost was based on a double-digit jump in ridership over the past year alone. San Francisco boasts 10 percent more cyclists than last year, and Oakland’s ridership increased 18 percent.

While this is great for both cities, it is problematic for bicycle safety if city and state governments do not respond by adding more bicycle lanes and vehicle passing laws to benefit cyclists. In the past, bicycle laws have favored vehicles as the king of the road. Though killing a cyclist once carried criminal charges, such cases were sent to civil courts once the state’s cyclists began to increase in the 1970s. “Then, in exchange for waiving the right to due process, and to unclog the courts, the trade off was those cases would be handled in civil court,” David Hiller of Washington State’s Cascade Bicycle Club told Bicycle Times.

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Currently, only nine states carry criminal penalties for bike-car accidents: Alabama, Arizona, Georgia, Hawaii, Idaho, Nebraska, Nevada, North Carolina, and Utah. California is noticeably absent. But in recent months, the state’s lawmakers have indicated their intention to get serious about bicycle safety. Los Angeles Mayor Antonio Villaraigosa called for a statewide helmet law for all ages at an August “bike summit.” And LA City Councilmember Bill Rosendahl has suggested implementing a three foot passing law.

Currently, California’s bicycle laws require helmets for bicycle riders under the age of 17 and enforce strong cycling under the influence laws. But cyclists continue to fault the state for its lax bike-car accident laws, and some families of killed cyclists have said the city of San Francisco does not take bike memorials seriously enough.

California’s budding commitment to bicycle and pedestrian plans is more encouraging. The state’s transit agency, Caltrans, announced recently that it will put million toward Federal Highway Administration funds toward bicycle paths statewide. In addition, the cities of San Francisco, San Jose, and Palo Alto have announced the nation’s first regional bike-share program.

While these projects will surely boost bicycle safety, the state must continue to take the issue seriously and understand that any bicycle or pedestrian death is unacceptable. We will continue following California’s bicycle safety progress on the GJEL news center and blog.

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Bodacious Bicycling Benefits

Bodacious Bicycling Benefits

Want to save money and reduce your impact on the planet? Want to be healthier and feel better? These are some of the bicycling benefits you can enjoy when you ride just a few days a week. No need to worry if you haven’t ridden in years. Give it a try, and it will all come back to you. It’s just like, well, like riding a bike!

A bicycle requires far fewer resources to produce than a car, so its impact on the environment is less right from the get-go. And bicycling produces no emissions, leading to cleaner air. It’s been shown that 40% of automobile trips are within two miles of home, and that 60% of pollution from emissions happens in the first few minutes, when the engine is cold. In fact, a four-mile trip by bicycle avoids 15 pounds of pollutants.

Obviously, a bicycle costs much less than a car to buy and maintain, and there is no gas to buy — an expense that just keeps going up with a car. Bicycling can cut health care costs, as the exercise leads to greater fitness. A study has shown that an obese person averages up to 00 more in medical costs per year than a fit person. Fitness also reduces the need for Medicare and Medicaid payments, thus saving taxpayer dollars.

In 2000, 16.6% of all deaths were due to obesity, a figure roughly equal to those caused by cigarette smoking. Bicycling helps you lose weight and improve cardiovascular fitness, reducing the risk of heart disease and stroke. The improved circulation reduces aches and pains, and the joint movement (without the pounding produced by running) reduces the risk of arthritis. You’ll develop a stronger immune system to fight off illness. And bicycling reduces the blood level of cortisol, which has been associated with the mysterious Syndrome X — a cluster of conditions and symptoms including heart disease, high cholesterol, high blood pressure, insulin resistance, and diabetes.

Most people have been riding a bike since they were kids, so there’s no new skills to learn. It’s just a matter of getting started.  It’s not like hard, strenuous exercise — it’s an enjoyable activity you can do with your friends and family. And if the weather’s bad, you can put your bicycle on a trainer and ride indoors. If you have trouble fitting a daily bicycle ride into your schedule, try the easiest way to incorporate bicycling into your life — <a rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link/2811198']);” href=”http://www.squidoo.com/bicycle-commuting-habit”>bicycle commuting.</a> Make a commitment to bicycle several times a week, and these bicycling benefits are yours!

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